Benefit of Blog Posting

Posted on July 14, 2015 Updated on July 15, 2015

What is Blog?

Blog is a Website. But this type of websites have some specialties. It should be informative, conversational style, update to regularly.In a blog the most recent post appears first. Generally it is run by an individual or small group. Usually it  has links comments on specific postings. Bloggers do not only produce content to post on their blogs, but also build social relations with their readers and other bloggers. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important contribution to the popularity of many blogs. Most blogs are primarily textual, although some focus on art, photographs, videos, music, and audio. There are many different types of blogs as type of content, the way that content is delivered or written (Personal blogs, Collaborative blogs, Micro-blogging, Organizational blogs, By Genre, By Media Type, By Device, Reverse Blog).  

 What is Post?

Post is a written composition in prose, usually nonfiction, on a specific topic, forming an independent part of a Blog  or Website. It includes some Section: Headline, Opening, Subhead, Content. Headline gets more read than anything else in a Post, so your headline serves one goal. Grab attention of peoples so they read your post. Your post should be informative and relevant to you so you get the viewer of your niche. In a post you may include text, Images, Videos.

What is Blog Posting?

When you write on another blog about your service or product and leave a link  in that post is known as Blog Posting. The link may be Hyperlinked with some text or open URL. Now a days Blog posting is a bit risky because of Panda Algorithm Update done by Google recently. But it is one of the best strategy to boost your SEO value. Google told that Guest posting or Blog Posting is allowed but should have fresh, high quality, informative, engaging and unique content. That means if this is done correctly then it will make a sound-able change to your SEO, but if you make a single mistake then it will mess everything. So I am requesting that “Only do it when you know that what are you doing, Best is leave this responsibility to a professional, which will also help your time. After publish a Blog post always remember to share the link in Social media specially Facebook. So you can get more and more traffic.

Benefit of Blog Posting

                        1. Improve your SEO value : When you do a blog post means you should link your website with this article. This link will flow PR juice to your website from the targeted website. When you get PR juice means it helps to improve your PR. Before you do Blog Posting check the targeted website’s SEO value and your Website’s SEO value. If you get the that targeted blog’s SEO value is greater than your Website’s SEO value only then do Blog posting on that website or blog.

                        2. Educate your Customers: Creating and promoting quality content will educate your customer about your product or service. Before approaching to you if your customer know about you, your product or your service then it will reduce your time in the selling process. Also the customers who are interested to work with you or want to take your service will come to you. The selling process will be easy for you. 

                     3. Drive Traffic : Now a days consumers are getting more smarter than ever. They like to know better about the product or service, after that they want to buy. Also your customers are looking for answers. The typical buying process now starts with multiple pages of searches, blog reading, checking social channels for recommendations from friends, and comparing vendors. If you’re not providing helpful resources for those looking for this information, you’re missing out on a huge opportunity to gain credibility early in the buying process. Your content on different Blogs, Website or Social Media will help them to know you and your product or service better. This will drive relevant traffic to you so you can get more consumers which will boost your sales and profit or income also.

                    4. Generate Leads : B2B Companies who blog is generate more leads/month than those who do not blog. Through executing an effective content marketing strategy that hones in on your customers’ pain points, more qualified leads will find and use your website’s content. As you establish your website and by extension, your brand, as a trusted resource, you’ll build an authentic relationship so that when the customer is ready to make a call, your brand will be top of mind. Content marketing attracts people with real interest in your brand.

        5. New Consumer : Blog posting will get you new and unexpected consumers. Because Search Engine indexes every new content get by spider bots. When a consumer searches in Search engine those entries done by search bots helps to get results. Maximum of searchers are consumers. when he searches for your niche means probably he didn’t knows you. and if he reaches to your website from search result means you get a new unexpected consumer. May be if you didn’t give that post then you will fail to get him as a consumer.

                        6. Improves your Customer Experience: As you are writing about your Brand, Company, Your Business or Service it will also improve your customer experience. Your consumer’s can also be comment on the comment section of a blog post. They also may comment like any problem they are facing, their good or bad experience, feedback or any suggestion. Good impression also be build from there. Every interaction you have with a customer or a potential customer can give you insight into the questions they have. By mentioning those questions clearly and early in the buying process, you reduce the amount of complaints and confusion. That makes for a better customer experience all around.

                        7. Long-term Audience: Blog Posting can create long-term audience for you. Growing an audience is a huge advantage of Blog Posting. Instead of starting from scratch as in traditional marketing, you actually build on your successes. By using follow up strategies with email nurturing and social media promotion, you can make steady gains in your audience.